Enrollment is down across the district as a result of the COVID-19 pandemic. Financial challenges, health concerns and childcare issues have forced many students to delay their education. The campaign, themed “Your Future Starts Here,” is a coordinated effort by San Diego City, Mesa, Miramar and Continuing Education colleges to let students know that regardless of whether they enroll online or in-person, they will find a safe and welcoming environment.
The campaign, which launched August 16, includes digital advertisements (including Instagram and Snapchat) and out-of-home advertisements such as billboards, bus wraps, transit shelters and interior transit ads. The six-month campaign complements statewide efforts to boost enrollment at California’s 116 community colleges.
“The San Diego Community College District serves many of the region’s most vulnerable students,” said Jack Beresford, SDCCD Director of Communications and Public Relations. “The COVID-19 pandemic has had a disproportionate impact on these students who have struggled with housing and food insecurities, technology issues and the loss of income. In response, the district’s colleges are distributing $50 million in direct emergency assistance and have expanded many of the wrap-around services students need most.”
Watch the video: "Your Future Starts Here"